tv / social / photography
After winning Fruit of the Loom as a client, we were tasked with refreshing their brand to appeal to a younger audience.
After a busy few months of creative development, ballparks upon ballparks upon ballparks, two intense back-to-back still and motion productions, and a few crazy weeks of simultaneous retouching and post-production, we knocked it outta the park. Our 80+ motion deliverables and 120+ stills went live on broadcast, social channels, and Fruit of the Loom’s main website.
And since I avoided fruit puns throughout this whole writeup, I wanted to “clothes” with this one. I know, I know.